Double Coin Imaging Awards

To most people, Temuka Transport's distinctive two-tone green and white livery has probably looked much the same for decades.
But, as operations manager Gutsy (Garry) Aitken points out, the look of the fleet is actually constantly evolving – most notably of late by way of swooshes on the cab doors replacing the former zig-zag stripes.
The swirls/swooshes, which are a stylised version of the company logo, were introduced in 2014 – in a branding revamp that also included a new treatment for the company name on the side of the cab. Gone was the old horizontal stripe, framed top and bottom by the company name in the shape of an ellipse.
Ever since then the ne... ... 

It's a trucking operation that's been around on the Coast for 60 years. It's just that it's had a handful of different owners, three different colour schemes….and two different names in that time.
Trans West Freighters started out in Greymouth in 1958, the name first registered by Peter Gurr and Barry Hurley, its trucks bearing a cream and brown livery.
The name stayed the same for around four decades…with a colour scheme that was also little changed – with a red stripe added and the cream sometimes supplemented (or replaced) with white.
By 1986, TWF's West Coast owners were sharing the company with Nelson-based TNL and Northern Southland Transpor... ... 

The metallic green and gold fleet colour scheme of Hawke's Bay operator Tomoana Warehousing, is the result of a totally fresh start – one forced by outside circumstance.

In 1998, Trevor Taylor was forced to wind up THT Roadfreight, the transport company with which he'd been servicing the region's horticulture industries.

The 24-unit strong THT had lost 90% of its turnover overnight when primary client Carter Holt Harvey adopted a new transport strategy.

Taylor's efforts were then directed to the Tomoana Warehousing operation he'd set up a few years previously. This grew so successfully that by the early 2000s it was obvious it could handle an inhouse transpo... ... 

It's a livery that keeps company branding to a bare minimum: No big, bold logo on the roof aerofoil. Ditto for the stock crates.

And yet in the area that G.K. Skou Transport concentrates on – primarily around the Manawatu, and most particularly around its base in Marton – its trucks are unmistakable.

That's thanks to their readily-identifiable bold colours – dark green, dramatically cut by bright red and yellow stripes.

Sure, the same colours also used to feature on the big Total Transport fleet just up the island at Taupo, company founder Graeme Skou acknowledges.

In fact, on the 1985 Mack Cruise-Liner classic he restored eight years ago,... ...