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Isuzu has narrowly secured the number one ranking in the New Zealand new truck market after a year-long duel with Fuso ended with only four units separating the Japanese brands in 2023.
It’s a return to the top spot for Isuzu which had been the truck market leader for 21 years until Fuso moved ahead to secure two years of leadership in 2021 and 2022.
The NZTA registration data for 2023 also confirms a new record for new truck sales (with a GVM above 4.5 tonnes) with 6,183 registrations for the full year. The market finishes the year showing a slight increase of 3.27% compared to 2022 (5987 registrations) with the rate of growth slowing as the year progresse... ...