Double Coin Imaging Awards

Fleet colour schemes often derive from a design chosen originally for its visual impact, and subsequently modified in an evolutionary fashion. 

Less frequently, the choice of colours and layout is dictated more by the company's business history – as is the case with Mainfreight-owned Chemcouriers, this month's finalist in the PPG Transport Imaging Awards.

A Mainfreight spokesperson explains how it began: "Chemcouriers was originally a joint venture between five chemical industry clients of Daily Freightways and Daily Freightways itself, set up in the late 1980s to establish a dedicated route service for dangerous goods. 

"At the time, several incidents had dented the DG industry's reputation and the desire of the consortium was to put the cartage of their goods on a safer and more professional basis.