Double Coin Imaging Awards

It's a livery that keeps company branding to a bare minimum: No big, bold logo on the roof aerofoil. Ditto for the stock crates.

And yet in the area that G.K. Skou Transport concentrates on – primarily around the Manawatu, and most particularly around its base in Marton – its trucks are unmistakable.

That's thanks to their readily-identifiable bold colours – dark green, dramatically cut by bright red and yellow stripes.

Sure, the same colours also used to feature on the big Total Transport fleet just up the island at Taupo, company founder Graeme Skou acknowledges.

In fact, on the 1985 Mack Cruise-Liner classic he restored eight years ago,... ...