Double Coin Imaging Awards

 


Double Coin Imaging Awards -


Fleet colour schemes often derive from a design chosen originally for its visual impact, and subsequently modified in an evolutionary fashion. 
Less frequently, the choice of colours and layout is dictated more by the company's business history – as is the case with Mainfreight-owned Chemcouriers, this month's finalist in the PPG Transport Imaging Awards.
A Mainfreight spokesperson explains how it began: "Chemcouriers was originally a joint venture between five chemical industry clients of Daily Freightways and Daily Freightways itself, set up in the late 1980s to establish a dedicated route service for dangerous goods. 
"At the time, several incident... ... 


Double Coin Imaging Awards -


Brown is far from the most popular base shade for fleet colour schemes these days, but this very rarity factor makes the trucks of Frews Transport – this month's finalist in the PPG Transport Imaging Awards – easily recognisable and very distinctive.
Even from a distance, there's no mistaking the unique combination of brown base colour and red bumper and chassis, with a stepped trio of chunky red stripes, keylined in white, on the cab sides, the bottom one running through the company logo to wrap around the front.
The logo itself, a bold yellow "Frew's," set in a black background, adds to the instant identification and the overall air of businesslike simplicity, a... ... 


Double Coin Imaging Awards -


A trucking company that just a few years ago was running plain (almost anonymous), mostly-white trucks, has been judged the best-looking fleet of the year in the annual PPG Transport Imaging Awards.
In a classic example of the transformative powers of a good fleet livery, Bombay-based N&J Wood's bulk tipper business has boomed since Neil and Joanne Wood bought their first new truck in 2013.
And Neil happily reckons that it wouldn't have happened if not for the fact that Joanne loved the look of the retro hotrod-styled International LoneStar that was arguably THE star of the 2013 Transport & Heavy Equipment Expo at Mystery Creek.
It prompted them to scrap thei... ... 


Double Coin Imaging Awards -


Bay of Plenty operator Brett Marsh almost decided to leave the latest flagships on his fleet a plain old, anonymous white, rather than the distinctive pale blue and white livery that the company adopted 12 years ago.
He reckoned that, since the two newcomers are eyecatching traditional-style Kenworth T909s, maybe "plain white would stand out just as much. They looked good white."
And, after all, plain white does carry the same cool, cold connotations as the company colour scheme and logo that Brett and wife Leonie adopted when they made a switch to refrigerated transport in 2007.
Prior to that, they'd been in the business of running bulk liquid tankers…painted... ... 

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