Double Coin Imaging Awards -
When it comes to truck colour schemes, Southland transport company boss Ross Richardson likes to keep things plain and simple.
He even happily reckons that what he's decided on for McNeill Distribution's new look is "quite a basic colour scheme…."
And that is, he quickly confirms, "the way we like it."
The managing director of Southland's Ken Richardson Group (KRG) – which has, in the past 15 years, developed a trucking operation into a major part of its business – had his first crack at simplifying the McNeill livery around 2005.
That was around the time when McNeill – until then a drilling operation, running its own specialist drilling ri... ...