Double Coin Imaging Awards

 


Double Coin Imaging Awards -


A love of trucks, a passion to show them off at their best….and a tribute to family members tragically lost on the highway are heartfelt factors in the presentation of Gisborne transport operator Tim Greaves' trucks.
Greaves reckons he loves trucks and was only ever going to become a truckie…..just like his Dad Ali: He "grew up in the passenger seat," he says, of his "old man's Mitsis" – the stock trucks he owned from 1979-1991. 
Through a few years as a driver and then, since 2005, as the owner of Greaves Bulk Haulage, Tim's always wanted to have his trucks looking good: "Presentation is huge for me."
And having them look something like his ... ... 


Double Coin Imaging Awards -


Now here's a dramatic colour scheme transformation. From a distinctly, umm...interesting treatment dominated by a salmon shade….
To a stunning combination of black, red and grey – featuring curved and feathered stripes (which, from that description should be messy-as, but emphatically isn't) – that makes Onehunga-based Rock and Rubble a very worthy finalist in the PPG Transport Imaging Awards.
The trigger for the visual turnaround in the livery of the company, which provides cleanfill removal and tipping services in the Auckland region, was the recent expansion of its fleet.
It was a marked departure from the four-year-old company's way of doing bu... ... 


Double Coin Imaging Awards -


Fleet colour schemes often derive from a design chosen originally for its visual impact, and subsequently modified in an evolutionary fashion. 
Less frequently, the choice of colours and layout is dictated more by the company's business history – as is the case with Mainfreight-owned Chemcouriers, this month's finalist in the PPG Transport Imaging Awards.
A Mainfreight spokesperson explains how it began: "Chemcouriers was originally a joint venture between five chemical industry clients of Daily Freightways and Daily Freightways itself, set up in the late 1980s to establish a dedicated route service for dangerous goods. 
"At the time, several incident... ... 


Double Coin Imaging Awards -


Brown is far from the most popular base shade for fleet colour schemes these days, but this very rarity factor makes the trucks of Frews Transport – this month's finalist in the PPG Transport Imaging Awards – easily recognisable and very distinctive.
Even from a distance, there's no mistaking the unique combination of brown base colour and red bumper and chassis, with a stepped trio of chunky red stripes, keylined in white, on the cab sides, the bottom one running through the company logo to wrap around the front.
The logo itself, a bold yellow "Frew's," set in a black background, adds to the instant identification and the overall air of businesslike simplicity, a... ... 

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