Double Coin Imaging Awards

Coolpak Coolstores CONCEDES that, when you

see one of its trucks, it’s pretty much “a big white box.”

But, it adds in its website statement, “it’s what’s inside that counts – and we’d love to show you our cool world.’’

It turns out the exterior of those big white Coolpak boxes – visible out on highways all across the South Island – is actually very cool as well.

It’s a look that – by contrasting four shades of blue, plus a dash of silver metallic, against a backdrop of crisp white – achieves a bold graphic that helps the Coolpak fleet stands out.

The livery is now shared across 10 trucks working in the Coolpak logistics fleet based out of Timaru and Rolle... ... 

Payment for consulting on and deciding which one of a few options for the colour scheme on KTL Transport’s new Kenworth K200 was unusual, to say the least.

What it came down to was this: The very first trip for the brand-new vivid red logger, with its eyecatching shaded silver and grey stripes, pinstriping and scrollwork, was a school run – delivering Ollie and Maggie Karangaroa to their Napier school!

How come? Simple, as company co-owner Kent Karangaroa explains: His kids – Maggie, five, and eight-year-old Ollie – were the ones who made the final decision, along with his wife (and business partner) Kirsty.

Dean Evenson from Sign It Up, Napier, who has done the comp... ... 

When towing company boss Brooke Bartle decided he needed a new colour scheme for his towtrucks, he had to do it quickly: His next truck was already in the paint shop!

It was five years ago – and Bartle, managing director of Rotorua Towing Services, Big Rig Rescue and Taupo Towing Company, had just sold his interest in Auckland-based Ace Towing to brother Che.

The Bartle family originally started out with just Rotorua Towing, running blue trucks. However, they’d subsequently bought Ace….which had yellow and white trucks – so the Rotorua Towing trucks (and the Taupo Towing trucks) were switched to the same branding.

On selling out of Ace, Brooke decided to change the R... ... 

Unsurprisingly, Rainbow Park Nurseries’trucks used to feature rainbows in their colour scheme – as a key part of the 45-year-old Ramarama-based company’s logos.

The mainly white trucks were brightened by a horizontal green stripe and bumpers, a green, red and orange rainbow that was part of the Rainbow Park Nurseries logo….plus a similar Rainbow Trees logo (yep, also featuring a rainbow), in three shades of green.

But times change, and a couple of years ago the business decided that its “moving billboards” – the company trucks that deliver over 1.5 million plants a year to retailers across the country – would be better employed promoting its core brand.

All of the pl... ...