Isuzu has secured the number one ranking in the New Zealand new truck market again while Fruehauf has had another good year to retain number one position in the trailer market.

The NZTA registration data for 2024 shows a total of 5488 registrations (with a GVM above 4.5 tonnes) which is an 11.24% decrease from last year’s record of 6,183 registrations.

The new trailer market also reports a year-on-year decrease with total registrations of 1403 units being a 9.30% reduction from the 1547 total in 2024. The all-time record for trailer registrations remains at 1714 new units achieved in 2018.

Closing the year with 166 registrations during November and December sees Isuzu lift its full year total to 1065 units compared to its previous year registration tally of 1224 units. The decrease is largely in-line with the overall market as Isuzu’s full-year market share dropped only slightly from 19.8% to 19.4%.

Fuso (805 full year/63 Nov-Dec) retains second place however its market share decreases from 19.7% of the market in 2023 to 14.7% in 2024.

Scania moves into third position overall with its 2024 total of 649 registrations and an increase in share from 10.6% in 2023 to 11.8% in 2024. Hino therefore moves to fourth place with 588 total registrations, a decrease in market share from 12.2% in 2023 to 10.7% in 2024.

Mercedes-Benz (403/71) moves into fifth position for the year ahead of Iveco (386/129) while Volvo (355/20) moves ahead of DAF (251/16), Kenworth (249/14) and UD (195/22) completing the top-10 brands.

In the crossover 3.5-4.5t GVM market segment, long-time sector leader Fiat (474/187) remains dominant, posting 187 registrations in November/December to claim 35.6% of the market for the year. Fast-rising LDV (254/51) is a distant second ahead of Mercedes-Benz (205/86).

The 4.5-7.5t GVM segment shows Isuzu (365/59) moving into the number one position and increasing market share from 22.2% to 22.9%. Mercedes-Benz (294/59) achieves significant growth in this category with a notable increase in share from 9.5% to 18.4%. The top two leaders increases were at the expense of Fuso (277/22) who dropped over half the sales in this segment, with share dropping from 35.3% to 17.4%.

In the 7.5-15t segment, Isuzu (428/63) is again the clear leader, well ahead of Fuso (271/21) and Hino (184/30).

Hino (86/13) leads the 15-20.5t division ahead of Isuzu (65/11) in second. Fuso (58/3), UD (35/5) and newcomer Bushmaster (23/13) are next.

The 20.5-23t category continues to represent a tiny slice of the market with only 27 registrations for the full year. Scania (11/0) picks up the number one spot with a commanding 40.7% market share ahead of Fuso (5/0) and Hino (4/1) in third.

In the premium 23t-maximum GVM segment, 2519 new registrations during 2024 represents a decrease from last year’s record registrations of 2929, a 13.96% reduction.

Scania (617/86) enjoys sales leadership in the premium category for the fifth consecutive years and now holds a 24.5% market share (up from 21.0% last year). Volvo (353/20) also retains second position with a 14.0% share (up from 10.4% last year) but the rest of the rankings are significantly changed compared to 2023.

Kenworth (249/14) leaps from eighth position in 2023 into third spot with an impressive 24.5% increase year-on-year. DAF (248/15) has also moved up into fourth position from seventh. Isuzu (204/33) retains its 2023 ranking in fifth ahead of Fuso (194/17) who dropped from fourth. UD (153/17) now ranks eighth (down from sixth), while Mercedes-Benz (91/9) and Iveco (59/7) retain their respective positions.

Fruehauf (210/30) retains the top position in the trailer market for the second year running after ending Patchell’s 13-year reign at the top last year. Fruehauf registered 18 more trailers in 2024 than it did in 2023 to grow its market share to 15.0% - up from 12.4% last year.

There were also a number of movements in the top 10 rankings of the trailer market YOY.

Domett (136/18) moves from third into second, achieving more sales (up from 118 last year) and a larger market share (up from 7.6% in 2023 to 9.7% in 2024).

Roadmaster (105/6) moves into third position (from fourth) while TMC (91/10) climbs from sixth into fourth. Transport Trailers (87/6) retain fifth while Patchell (84/9) has slipped from second down to sixth. M.T.E (63/8) retains seventh ahead of Transfleet (50/6) who move up from ninth. Fairfax (44/3) moved into the top 10 from twelfth last year as did CWS (40/3) up from thirteenth.