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FUSO ends Isuzu’s run as No.1

FUSO ends Isuzu’s run as No.1

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 February 2022   

A late charge over the last two months of 2021 saw FUSO end Isuzu’s 21-year reign as the No. 1 make in New Zealand’s new truck market.

While COVID-19 lockdowns continued to negatively affect many aspects of NZ life last year, the overall vehicle market (cars, utes, SUVs AND commercial vehicles combined), hit an alltime record level, with 165,287 units sold – 3768 ahead of the previous best...in 2018.

The heavy commercial market (trucks above 4.5 tonnes GVM) performed almost as strongly, with 5190 registrations – just 124 behind 2019’s 5314 alltime record.

During 2020 and the initial COVID-19 lockdowns, the truck market had slumped 23% to 4082 registrations.

Last year’s new trailer market saw 1447 registrations – 16.6% up on 2020, but still down 4.8% on 2019’s total sales….and 15.5% behind 2018’s alltime best.

FUSO’s road to market leadership saw it increase market share from 15.2% in 2020 to 19.7%, and achieve a massive 63.9% rise in sales – from 622 units in 2020 to 1020 units in 2021.

Isuzu initially lost the market lead to FUSO through the first two months of 2021 – but reclaimed it from March to October. 

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A late charge over the last two months of 2021 saw FUSO end Isuzu’s 21-year reign as the No. 1 make in New Zealand’s new truck market.

While COVID-19 lockdowns continued to negatively affect many aspects of NZ life last year, the overall vehicle market (cars, utes, SUVs AND commercial vehicles combined), hit an alltime record level, with 165,287 units sold – 3768 ahead of the previous best...in 2018.

The heavy commercial market (trucks above 4.5 tonnes GVM) performed almost as strongly, with 5190 registrations – just 124 behind 2019’s 5314 alltime record.

During 2020 and the initial COVID-19 lockdowns, the truck market had slumped 23% to 4082 registrations.

Last year’s new trailer market saw 1447 registrations – 16.6% up on 2020, but still down 4.8% on 2019’s total sales….and 15.5% behind 2018’s alltime best.

FUSO’s road to market leadership saw it increase market share from 15.2% in 2020 to 19.7%, and achieve a massive 63.9% rise in sales – from 622 units in 2020 to 1020 units in 2021.

Isuzu initially lost the market lead to FUSO through the first two months of 2021 – but reclaimed it from March to October. 

Then, in November and December, FUSO registered 304 trucks compared to Isuzu’s 226. That took Isuzu’s sales for the year to 981, for second place, with an 18.9% share (compared to 978 and 24.0% in 2020). 

Hino retained third position, with 793 sales and 15.3% share, improving on its 2020 result of 555 sales and 13.6% share.

Scania grew its sales and share in 2021 – moving up one spot into fourth position, with 447 sales and an 8.6% share, up from 287 sales and 7.0% share in 2020.

Iveco slipped to fifth, with an improvement in sales – from 292 in 2020 to 308 in 2021 – but its market share fell from 7.2% to 5.9%.

Mercedes-Benz retained sixth, with 275 sales and a 5.3% share, while Kenworth, with 231 sales and 4.5%, moved up one position into seventh. UD also had a positive year, with 200 sales (up from 143) and a 3.9% share.

DAF remained ninth, its sales up from 156 to 180…however its share was down (to 3.5%). Volvo, with 178 sales and 3.4%, dropped from seventh to 10th.

Fiat dominated the crossover 3.5-4.5t GVM segment. It finished the year strongly, with 127 registrations in November/December, and its full-year tally of 468 represented 58.1% of the market segment. Volkswagen (151/33) was a distant second, ahead of Mercedes-Benz (72/9).

The foundation for FUSO’s success was commanding leadership of the 4.5-7.5t GVM segment, which grew by 45% compared to 2020.

It recorded 516 registrations in the segment in 2021 (146 in November/December), well clear of Isuzu (371/75). In 2020 there’d been just one registration’s difference between the pair. Hino (196/39) was third, followed by Mercedes-Benz (143/28) and Iveco (140/33).

In the 7.5-15t segment, Isuzu (394/88) remained the dominant marque, ahead of Hino (270/49) and FUSO (223/77). Foton (77/24) moved up to fourth, ahead of Iveco (54/11).

In the 15-20.5t category, leader Hino (88/15) finished well ahead of FUSO (57/8), UD (43/14) and Scania (26/9). 

In the small 20.5-23t category Hino (19/3) beat 2020 leader Isuzu (18/5)…by just one sale and FUSO was third (12/2).

The premium 23t-maximum GVM segment grew by 19.7% compared to 2020 and Scania (414/65) again took the best-seller honours – comfortably ahead of Kenworth (231/39) – up from fourth a year earlier. Scania boosted its market share from 14.9% in 2020 to 19.1% in 2021, while Kenworth also improved – from 8.7% to 10.6%.

Hino (220/50) moved into third position (from fifth in 2020) with FUSO (212/71) also moving up (to fourth, from sixth). Volvo (174/17) and Isuzu (174/51) tied for fifth – each having dropped positions, from second and third respectively in 2020.

DAF (172/35) was again seventh for the year, while UD (143/31) moved ahead of Mercedes-Benz (110/24) and Iveco (92/15) remained 10th.

In the trailer market, Patchell achieved its 12th consecutive year as the No. 1 brand with 187 sales (30 in November/December) and 12.9% market share in 2021. It increased its sales from both 2019 and 2020, but was still below its 2018 result of 210 trailers registered.

Fruehauf and Domett had shared second spot in 2020 but Fruehauf (143/27) moved into a clear second in 2021. Domett (116/16) ranked third, ahead of Roadmaster (98/21), while Transport Trailers (86/16) moved ahead of MTE (81/10)….with TMC (80/14) close behind, in seventh.

Freighter (71/11)) moved ahead of Transfleet (51/9), while TES (41/6) dropped from ninth to 10th.  


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