ADVERTORIAL: Steer clear of driver distraction
Posted: 21-Mar-2024 |
Teletrac Navman’s global telematics survey for 2024 highlights a clear consensus among fleet managers worldwide: driver safety is paramount. With half of the surveyed companies monitoring driver behaviour and a significant portion planning investments in driver wellbeing technology, it’s clear that safety is not just a goal but a genuine concern for fleet operators who prioritise the wellbeing of their drivers.
The survey’s findings also reflect the tangible impact of technology in improving road safety. Over two-thirds of respondents report fewer collisions since adopting telematics solutions, showcasing the effectiveness of proactive measures in fostering safer driving habits and reducing risks.
In New Zealand, the issue of driver distraction remains a significant concern as it is the leading cause of crashes. Recent police data reveals a staggering 25.8% surge in recorded offences for mobile phone use while driving from 2022 to 2023, totalling 59,928 cases.
Technology presents a promising solution to reduce, or put a stopper, to poor road habits and behaviours. Video telematics, powered by artificial intelligence, offers a comprehensive approach by integrating real-time video footage with driver behaviour data. With options available to fit your business needs, they provide panoramic views of the driver’s surroundings, this technology acts as a vigilant assistant, alerting to potential risks and enabling proactive intervention.
The seamless integration of video telematics into existing platforms equips fleet managers with enhanced oversight capabilities. Real-time audio alerts and driver-initiated emergency recordings strengthen safety measures, ensuring that critical footage is readily accessible.
Beyond monitoring, investing in video telematics promotes a safety-first culture on the roads. As the government ramps up its road safety efforts, embracing video telematics emerges as a proactive strategy for safeguarding drivers, improving driver retention and fostering a safer road environment.