Hino Motors entered their HINO 600 series truck as HINO TEAM SUGAWARA in Dakar Rally 2024 which ran from January 5 through 19, 2024 in Saudi Arabia. The team finished at 6th place overall in the trucks category. 

This event handed Hino its 33rd consecutive finish since it made its first entry in 1991 as the first Japanese commercial vehicle maker to start in the rally.

Aiming for a finish in the top group in Dakar Rally 2024, the team made improvements to their truck to further enhance the reliability to keep it going, and developed it to minimise time losses. The team finished the rally (known as ‘the world's most gruelling race’) without experiencing any major problems.

Navigator, Hirokazu Somemiya said, ‘Through this year's competition, I felt that if the vehicle, people involved, and teamwork work together, the Hino team can aim for fifth place overall in the current trucks category. I don't usually navigate cross-country rallies, so I always used to be nervous during the early stages, but I'm okay now.’