Double Coin Imaging Awards

 
Cleverly subtle, historically Higgins

Cleverly subtle, historically Higgins

Double Coin Imaging Awards

    

Some fleet colour schemes are impossible to miss...they’re in your face to the max.
Others are more subtle, less spectacular at a casual glance – but incorporating some clever graphic design elements.

And in the case of Palmerston North-headquartered Higgins Concrete, this month’s finalist in the PPG Transport Imaging Awards, you can also throw in a fascinating back story.

As a standalone entity, the company is a very young one, dating back only to the sale of the Higgins Group to Fletcher Building, early in 2016. 

However, the deal didn’t include the concrete division and the Higgins family’s real estate holdings – and one of the conditions of the sale was that Higgins Concrete would retain the distinctive H that for so long had been the centrepiece of the Group’s logo.


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