Double Coin Imaging Awards

 
A simple scheme.... from a distance

A simple scheme.... from a distance

Double Coin Imaging Awards

    

Some fleet colour schemes are so bold and complicated you can't help but notice – and, generally, admire them. 


Others take a more subtle approach. Seen from a distance they're good-looking...but it takes a closer examination to uncover a depth of visual balance and understated detail that makes them really noteworthy.

This month's finalist in the PPG Transport Imaging Awards, Pukekohe-based Northchill, falls very much into this latter category. 

At first glance its livery seems quite simple – a base white with green chassis, guards and lower cab, two sets of ruler-straight dual grey stripes running horizontally at mid-cab level, with similar sets crossing these and angling upward in the sleeper area.

The striping is set off by a golden

yellow company logo – a swoosh with a central white line, evocative of a bend in a road. It's accompanied by the company name under it in green.  

All very simple...and also very adaptable: With little modification it works as well on cabovers as it does on conventionals.

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