Suddenly noticing just how many trucks on the nation’s highways now wear the distinctive black Mainstream livery has given many people the impression the firm has come from nowhere. 

However, says founder and managing director Greg Haliday, the firm is celebrating its 30th anniversary this year and it has been there all along, just ‘in hiding’. 

It has been steadily expanding its network by acquiring other trucking firms, bringing them into the fold to extend its reach and to provide the service standards Mainstream demands for its customers.

“We just didn’t bother to rebrand everything that was there because the cost would be millions — I think it was going to be two and half million dollars to rebrand — so we decided just to let the existing fleets time out and as we replace them, we’ll bring in Mainstream units, and it took us a fair while to do that,” says Greg. 

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