One thing that’s not rubbish about Rubbish Direct is its service. In fact, that’s the one thing that sets this company apart from its competition in the waste collection game – the quality of its service.

Rubbish Direct’s attention to detail is evident in the cleanliness and uniformity of its Auckland-based  fleet of 45 compactor rubbish trucks. They look very neat lined up and while that’s not how most customers will see them, their clean and tidy appearance isn’t going to drag down the tone in their frequent visits to high-end apartment buildings, restaurants, hotels and commercial buildings.

While it might be hard to accept at face value, Rubbish Direct owner Mark Smith says he doesn’t believe he has any direct competitors in the rubbish collection and disposal game, as vast as that must be in a city of 1.7 million people.

Customers are even prepared to pay more for the services provided by Rubbish Direct because, says Mark, they deliver something other providers don’t, or can’t, or won’t. And while there are many manifestations of that advantage in the way they work, Mark says that one thing is “integrity”.