NZ Truck & Driver & Equipment Guide achieves outstanding results with May digital edition
Posted: 12-May-2020 |
As New Zealand's number one Trucking magazine NZ Truck & Driver had no choice but to give the Road Transport Industry what they wanted, the most up to date information from the Road Transport sector.
As the official magazine of the Road Transport Forum NZ & NZ Heavy Haulage Association and the premiere magazine of the New Zealand Road Transport Industry we decided it was still very important to publish our magazine to keep you all informed with the latest and most up to date information from our industry during these unprecedented times of COVID-19.
Currently the digital edition of the May issue of NZ Truck & Driver & Equipment Guide had 18,181 readers with an average read time of 7.25 mins and 5,625 click throughs from the publication. This shows that the readers that did get a digital copy of our magazine spent a significant time reading and engaging with the content.
"With COVID 19 we had to adapt to continue to deliver for our various association members and meet our contractual commitments. Going with the digital edition has shown a strong area for further expanding our circulation base. While our readers have made it clear they still want a printed version, going forward we will be able to deliver even stronger advertising results with combined print and digital at a time when our advertisers need to get maximum impact for their advertising spend." comments Trevor Woolston, Managing Director, Allied Publications Ltd.