Rotorua Kraft sale
Posted: 06-Oct-2021 |


Last Friday was one of the most significant days in 43-years for Ngongotaha trailer manufacturing specialist Kraft Engineering. 

Graeme Kelly, who founded the company in 1978, has sold Kraft to his manager Colin King and Rotorua businessman James Worsnop. 

Kelly says he initially had some mixed feelings about selling the business. 

``But when the day arrived, it felt like it was the right thing. They [King and Worsnop] are very competent in the way they do things and they have a helluva lot of work on in the next few months,’’ Kelly said. 

King has held the manager’s position at Kraft Engineering since mid-2020. He is joined by business partner Worsnop, who brings a truck sales background to his new role as co-owner of Kraft. 

“I don’t think my day-to-day role is going to change very much, apart from having a bit more control over things,’’ says King. 

“I’m most looking forward to putting the skills and ideas I have learned from some great people in the industry over 30 years into practice at Kraft Engineering.”

Worsnop comes to Kraft Engineering after spending about 18 years working in sales, 13 of which were with Scania truck sales based in Rotorua.  

He says he doesn’t want to adopt a job title but expects to be mostly involved in sales and admin while King continues to run the manufacturing. 

“The thing I’m most excited about is being involved in an end-to-end process - all the way from sales to design and build along with the after sales support and warranty back-up. That’s what I find most appealing,’’ says Worsnop. 

With a busy order book for upcoming months, Kraft Engineering is experiencing a growth phase and is actively hiring new staff for its Ngongotaha factory. 


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