A tyre business that started up in 2011, working out of a shipping container in a transport yard, has just opened a new Christchurch base.

SuperTyre's Hornby Super Centre has been designed for "maximum efficiency to get you back on the road faster," says company MD Dayne Drummond. 

Drummond describes SuperTyre as a "challenger brand, with the ambition of being New Zealand's most sought-after tyre solutions business."

It was "born from the need to reduce costs and deliver reliability in a transparent, sustainable way.
"From humble beginnings, it was the will to succeed from a small team of dedicated battlers that established the foundation on which the company was built."

SuperTyre, which Drummond says is founded on three values – "We find ways, we build trust and we keep safe" – now has four branches…in Auckland, Nelson, Blenheim and Christchurch.  It employs 25 staff and runs a fleet of 40 vehicles.
Says Drummond: "While numbers are important to providing a commercial return, the importance is placed on developing and encouraging growth in the staff so that SuperTyre can continually enhance the customer experience.
"The future looks bright and the opportunities continue to flow in. The SuperTyre team remains determined to be solutions-focused, while providing genuine commitment to service."

The opening was attended by Road Transport Forum chief executive Nick Leggett. It also saw truckie Dallas Aitken presented with an RTF award for his outstanding contribution to the transport industry over a 50-year career.