Scania distributor Cableprice has appointed longtime staffer Deon Stephens to the role of general manager, sales and marketing.

He's worked for the company for the last 20 years in a range of management roles, most recently as national customer support manager – responsible for technical support, service contracts and warranties, fleet management systems and key account management.

CablePrice national marketing manager, brand and communication, Steve Young, says Stephens' extensive experience with CablePrice has given him "in-depth exposure to the entire business and provided exceptional understanding of customer expectations across our extensive range of products and industries.

"He has a genuine focus on delivering on our promise to customers and exceeding expectations, driving down their total cost of ownership through the use of technology and providing a team that supports our customers to grow our businesses together."

CablePrice managing director and COO, Pat Ward, says that Stephens' "strong customer-centric approach" will be known to many customers, and adds: "Deon's aftersales background being transferred into the sales arena brings a strong empathy that allows him to connect directly to customer needs in a way that can only come from experience."