Trucks are playing an increasing role in Mothers' Day in Great Britain – with a spike in demand for track day driving experiences in trucks for mums.
Brits reportedly splash out the equivalent of $NZ1.16billion on Mothers' Day spending – and TrackDays.co.uk points out that not all of that is going on traditional presents like flowers, jewellery and clothing.
The company offers "unique drive experiences" in Volvo FH16 600, DAF XF and Renault Magnum tractor units (each with semi-trailers hooked up), plus a so-called "Optimus Prime" sleeper cab Peterbilt. They're offered alongside driving experiences in a range of tanks and other military vehicles.
Operations manager Dan Jones says that there's an increasing interest in the purchase of these heavy-duty driving experiences as Mothers' Day presents – prompting a 15% spike in sales.
It indicates, he adds, that "Brits want their mums to test their driving skills in some of the most unusual and powerful machines possible.
"Nothing can beat sitting behind the wheel of a monster machine and enjoying the awesome power, performance and handling that's generated by a truly unique vehicle, whether it's a tank or a truck. It's definitely a different way to spend Mothering Sunday!"
Says Jones: "There's nothing wrong with giving Mum some flowers or jewellery, but our increase in bookings suggest that Brits are getting bored with traditional gifts."